Do you want to work with clients from other countries? If so, why is that?
It’s possible that working with international clients exposes you to a wider variety of opportunities, or that you grow and expand more rapidly. And you are better equipped to navigate the competitive business world.
Taking the time to reach out via marketing email can be a fantastic way to drive engagement with your company and get you on the radar of potential clients and collaborators.
However, we’ve all experienced the not-so-welcome attentions of spammy and half-hearted mail at some point in our lives.
As you move into new global markets, it is important for you to remember certain things as you work toward acquiring customers from other countries; in this article, we will discuss some of those things.
Language
It’s important to keep in mind that if your customers are spread out across the globe, they are likely to speak a variety of languages.
Many marketers claim to localize their emails, but the reality is that this rarely happens as a matter of priority.
They also do not typically “go all in” with their efforts to localize, which can lead to confusion because there is no experience that is consistent in each language throughout the customer’s journey.
Sometimes only the transactional emails are translated, and other times only the opt-in page or landing page is localized, but all subsequent communication is in the default option. Occasionally, newsletters are also translated, but only the text, not the images.
Even the most well-known brands make this error.
Pro tip: Email hunter tools
When you are conducting a marketing campaign through email, it is imperative that you have an email list that is of a high quality.
You can find the email addresses of your prospects all over the world by using an email hunter tool.
Tone of your email content
Your marketing message needs to have a more positive tone.
Consider working closely with a local expert who is well-versed in the region’s culture and language to ensure that your marketing strategy will be as effective as it is in your current market.
Keep in mind that even professional translators can make mistakes, especially when they are translating into a language that is not their native tongue.
Timing
This is because your international customers are likely to be located in a variety of time zones; consequently, you will need to adjust the timing of your email marketing campaigns in order for them to arrive in their inboxes at the appropriate time of day.
There is a large number of email service providers that offer software that can automatically synchronize your emails with the local time zones of your customers.
Concluding thoughts
Dealing with international customers may appear simple at first, but simply offering international shipping is insufficient to provide a superior quality service to a global audience.
As can be seen, there are a great deal of things to take into account. Some of them can be prepared for, while others will present more of a challenge.
As an example, keep an eye on the international news to avoid running a marketing campaign during a natural disaster.
It is your responsibility as a marketer to exercise extreme caution when planning and executing marketing campaigns.
Many of these skills can be acquired through practice and exposure to different situations.
