The digital landscape is crowded and competitive. You need to know what your competitors are doing to stay ahead of the game. Competitive intelligence tools provide you with valuable information about your competitors so that you can make informed decisions for your business.
This article will discuss six different types of competitive intelligence tools and how they can help you succeed in an ever-changing world.
SpyFu is a tool that helps you research your competitor’s keywords. It tells you what words and phrases your competitors are targeting in their paid search campaigns. This information can help you develop new keywords for your ad campaigns.
You can also use SpyFu to determine how much money your competitors spend on ads and see which ads are the most successful. This information can help you determine which keywords to target for your own business and which ads to create.
Owletter is a tool that helps you track your competitor’s email marketing campaigns. It tells you which emails your competitors are sending, what they’re saying, and how many people are opening and clicking on the links in those emails.
This information can help you determine what content to create for your email marketing campaigns. You can also use Owletter to determine if any of your competitors are running successful email marketing campaigns.
Buzzsumo is a tool that helps you find the most popular content on your competitors’ websites. You can use it to see which blog posts or articles are getting the most social media shares and links. This information can help you determine what kind of content to create for your own business, and how much time and effort needs to be put into promoting those pieces of content.
It also tells you who has shared each piece of competitor’s content so that you know which influencers in your industry might want to share one of your own pieces with their audience.
Crayon is a tool that helps you track your competitor’s web traffic. It helps you know how many visitors each of your competitors are getting, where those visitors are coming from, and what kind of content they’re visiting on their websites.
This information can help you determine which marketing channels to focus your efforts on and which pieces of content are the most popular with your target audience. You can also use Crayon to determine if any of your competitors are seeing an increase or decrease in website traffic.
Crunchbase is a tool that helps you track your competitor’s funding and investments. It tells you which startups or businesses are receiving investment from venture capitalists and the amount of money those companies have received in funding.
This information can help you determine what kind of products and services to create for your own business, whether it would be wise to seek out investors, and how much competition there might be in any particular industry.
SEMrush is a competitive intelligence tool that helps you track your competitor’s search engine marketing strategies. It tells you which keywords they are targeting, what ads they’re using, and how much money they spend on their paid search campaigns.
This information can help you determine which keywords to focus on for your own business and the types of ad content to create for those keywords. You can also use SEMrush to find out if any of your competitors have increased or decreased the amount of money they spend on paid search over time so that you know when it might be wise to do so yourself.
Netbase Quid is a Competitive Intelligence platform that helps you track, analyze and benchmark competitors’ social media activity. This information can help you determine what content to create for your own business and which platforms will provide the best opportunity for reaching your target audience with that content.